Customer Reviews Online Help Build A Better Online Presence
Positive online reviews are essential to businesses who have established a strong online presence. Customer reviews can help your business stand apart from the rest. This is the main reason many businesses asks for reviews because it highly benefits their online presence in terms of search engine rankings.
While many reviews are genuinely coming from customers such as Copy My Websites review, there are other reviews that are paid or created by affiliates. This is not bad however the review provided could be biased and no longer beneficial for readers.
Where to find unbiased consumer reviews?
- Better Business Bureau
- Dex Knows
- Insider Pages
- Merchant Circle
- Trip Advisor
- Yellow pages
- And other directory sites with high PR Ranking.
Apart from directory sites, you can also get customer reviews from social networking sites such as Facebook and Linkedin. Encourage your customers to provide a review for an exemplary service, comments and suggestions can also be welcome.
Every business should have a review strategy in place. By identifying review sites that are beneficial for your business, you have a good start and you can plan on your next step. Creating a landing page is also a good option for engage your customers in completing a review for the products and services you offer. Set up a simple landing page that has questions that can be answered by a simple yes or no. Consumers are busy people, and the simpler you make the review, the better.
The Top 6 Local Business Review Sites
Is paying for a review good for business?
As mentioned earlier, this is not bad however this could be misleading. If all you get are positive reviews without flaws, this could raise eyebrows and think otherwise. You can pay people to give you reviews but you have to be sure that the people who are doing the reviews have experienced your service. They should be giving their opinion not influenced by other factors.
Bad Reviews can affect your business?
If you have encountered a bad review regarding your business, reach out to the author of the review. Your goal is to remove the negative review about your product. You can do this by offering a free product or by addressing the root of the person’s frustration. In most cases, when the person is approached by the owner, they feel valued and will have the initiative to change their reviews.